Category Archives: Technology

Tomorrow’s Digital Landscape

It’s no secret to those who know me that I’m a fan of adtech. I love theĀ dispersionĀ of messages. I love the art contained within a well done advertisement. Mass communication technologies have always fascinated me. The power contained within them … Continue reading

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Blanket Approaches

The New York Times recently published an article about mobile advertising which included an interview with a media director from Goodby Silverstein & Partners. The media director actually describes how she tells clients not to bother advertising in mobile. This … Continue reading

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Search Is Caveman Speak… And How Our Speech Is Evolving

If you had a log of all the search terms you’ve ever keyed into a search engine, you would laugh in recognizing that each term employs a caveman’s degree of sophistication to express your needs, wants, interests and desires. Now … Continue reading

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